In 1962 Ilford introduced a range of new colour materials;
reversal, print and 8mm cine.
Andrew Hewkin, a Broadcast Journalist at BBC Radio Shropshire (PO Box 96, Shropshire
SY1 3WW) has sent me a mp3 file from a flexi-disc which was distributed by Ilford
to chemists and other photographic dealers, alerting them to
a forthcoming cinema-advertising campaign for these pending colour
materials (below). The disc came to Andrew in 1978 from his father,
who was Branch Manager of Timothy White's in Fleetwood.
At the end of the lively musical introduction there is a short
commentary from James Mitchell. James Mitchell was Scottish and
had worked for Ilford for at least 20years by 1962, having edited
Manual of Photography in 1942. By the late 1950s, James Mitchell
was Head of Amateur Products Division and worked with Albert Holliman, Marketing Manager (Cameras),
along with Brian Hopley, Bill Risdon and Bill Smith, on the collaboration
with the German company Dacora, which led to the well known Sportsman camera
range, sold by Ilford throughout the 1960s. The 1962 Ilford
flexi-disc label states that James Mitchell was then 'Joint Managing
Director' of Ilford Limited. By 1970, possibly as a result of
Ilford's decision to end their amateur products range, James
Mitchell became Sales Director for Johnsons of Hendon. At this time he was a
very good friend of 'Pip'
Pippard who was Technical Director.
Godfrey purchased a copy
of the flexi-disc via an eBay auction and sent the following
image. Notice that the advertising agency was Foote, Cone & Belding Ltd, an agency
which now (2009) exists as Draftfcb.
My thanks to Martin Fenton for
sending me a copy of the actual 1962 16mm commercial advertising
film, "Ilford Colour Hoe-Down". Click
here to download this as a compressed WMV file. Performers
in the film are using original (1961) versions of the Ilford Sportsmaster camera and are correctly
using the appropriate shutter button for Group photographs.