 |
In 'Photography' magazine for
October 1953 Johnsons ran a competition that had the instructions:
Can you write a Johnson Jingle ?
"So if you fancy writing
verse,
In three-line jingles - apt and terse,
Try winning guineas for your purse,
from Johnsons."
Select a striking print of
any subject you like. Attach a label from one of Johnsons Chemical
preparations and then add a three-line jingle + your name and
Address IN CAPITAL LETTERS.
Prints must be upright - not
oblong - and not smaller than 4x5 or larger than 10x8 inches.
The jingle should consist of three lines only, with each line
containing eight 'feet' (the poetic term for syllables). LINE
1 should contain an apt reference to the subject of your picture.
LINE 2 should refer to a contrasting alternative. LINE 3 should
link the subjects, photographically, with JOHNSON CHEMICALS and
do not forget that, when the verse is read aloud, it should trip
smoothly off the tongue.
A prize of ONE GUINEA
(= £1.05p) will be paid by Johnsons for each accepted print,
provided it is accompanied by an amusing and appropriate three-line
jingle. Enclose a stout envelope, self-addressed and stamped,
for return of print and jingle if unsuccessful. No correspondence
can be undertaken.
ADDRESS YOUR ENTRIES TO:
JINGLE DEPT;
JOHNSONS OF HENDON LTD;
LONDON, N.W.4
(Note that several Jingles
appear overlapping at the top of the October advert. In the examples
below, these are referred to as 'pre-October 1953')
|
|
|
Johnson Jingle No ??
Amateur Photographer (AP) magazine 7th January 1953
If, in the prints you make
tonight,
The blacks are black, the whites are white,
And all the middle tones come right,
You're using Johnson Chemicals.
|
Johnson Jingle No ??
Amateur Photographer (AP) magazine 1st April 1953
For boys with tadpoles in a
jar,
And mother driving in her car,
Or anything - from near or far,
Use Johnson Chemicals.
|
Johnson Jingle No ??
Amateur Photographer (AP) magazine 29th April 1953
For Willie going for a walk,
or battlements, like those at York,
And prints that make club members talk,
Use Johnson Chemicals.
|
|
|
Johnson Jingle No ??
Amateur Photographer (AP) magazine 27th May 1953
For children who've been picking
flowers,
And citadels with ancient towers,
Or beach scenes snapped in leisure hours,
Use Johnson Chemicals.
|
Johnson Jingle No ??
AP magazine 24th June 1953
For castles old and bridges
new,
And scenes like fairyland come true,
Or snaps of daffodils at Kew,
Use Johnson Chemicals.
|
Johnson Jingle No 12
AP magazine 5th August 1953
For flocks of geese upon the
march,
And grannie sitting stiff as starch,
Or snaps of the Marble Arch,
Use Johnson Chemicals.
|
|
|
Johnson Jingle No 15
from PhotoGuide magazine June 1953
For pictures of domestic pets,
And bookies shouting out their bets,
Or snaps of men with fishing nets,
Use Johnson Chemicals.
|
Johnson Jingle ??
AP magazine 19th August 1953
For pictures of the harvest
scene,
And crowds who come to see a Queen,
Or snaps of girls on whom you're keen,
Use Johnson Chemicals.
|
Johnson Jingle No 16
AP magazine 26th August 1953
For crowds of children watching
Punch,
And Highland cattle in a bunch,
Or snaps you've taken after lunch,
Use Johnson Chemicals.
|
|
|
Johnson Jingle No ?
AP magazine 16th September 1953
For village streets suffused
in light,
Or landscapes taken from a height,
And snaps of scenes you love at sight,
Use Johnson Chemicals.
|
Johnson Jingle No 16
from 'Photography' magazine pre-October 1953
For girls upon the yellow sands,
And football crowds in Wembley stands,
Or snaps you made in other lands,
Use Johnson Chemicals.
|
Johnson Jingle No 19
from 'Photography' magazine pre-October 1953
For washing hanging on the
line,
Or shipyards on the River Tyne,
And views you think extremely fine,
Use Johnson Chemicals.
|
|
|
Johnson Jingle No 22
from 'Photography' magazine September 1953
For Tigers feeding at the zoo,
Or Frenchmen saying Parlez Vous,
And snaps for me and snaps for you,
Use Johnson Chemicals.
|
Johnson Jingle No ??
from 'Photography' magazine pre-October 1953
For snaps of bright eyed little
cubs,
And yokels outside country pubs,
Or prints you're showing at the clubs,
Use Johnson Chemicals.
|
Johnson Jingle No 26
from AP magazine 28th October 1953
For Peggy pointing at the cat,
Or baby walking pit-a-pat,
And snaps of other things like that,
Use Johnson Chemicals.
|
|
|
Johnson Jingle No 24
AP magazine 4th November 1953
For Harry concentrating hard,
And snaps of father in the yard,
Or gendarmes on the boulevard,
Use Johnson Chemicals.
|
Johnson Jingle No 30
AP magazine 25th November 1953
For interesting shots like
this,
Or records of a moments bliss,
And subjects needing emphasis,
Use Johnson Chemicals.
|
Johnson Jingle No 27
from 'Photography' magazine November 1953
For pictures of your canine
pets,
And groups round television sets,
Or Eastern views with minarets,
Use Johnson Chemicals.
|
|
|
Johnson Jingle No ??
from 'Photography' magazine December 1953
For sailing ships all moored
in line,
And snaps of steamers on the Rhine,
Or prints that turn out really fine,
Use Johnson Chemicals.
|
Johnson Jingle No 31
from 'Photography' magazine December 1953
For yachts becalmed on placid
seas,
And sea-gulls in the Hebrides,
Or snaps of Aunty's Pekinese,
Use Johnson Chemicals.
|
Johnson Jingle No ??
from Amataur Photographer magazine 9th December 1953
With snaps you make when skies
are grey,
Or indoor scenes on Christmas day,
To get results the easy way,
Use Johnson Chemicals.
|
|
|
Johnson Jingle No 54
from AP magazine 17th March 1954
For twins who sing with verve
and dash,
Or portraits that you take by flash,
And prints you hope to sell for cash,
Use Johnson Chemicals.
|
Johnson Jingle No 55
from AP magazine 24th March 1954
For portraits of a Siamese,
Or Yorkshire dales and forest trees,
And all things beautiful that please,
Use Johnson Chemicals.
|
Johnson Jingle No 41
from AP magazine 14th April 1954
For prints of cats with big
green eyes,
And aeroplanes that sweep the skies,
Or snaps you hope will win a prize,
Use Johnson Chemicals.
|
|
|
Johnson Jingle No ??
from AP magazine 28th April 1954
For snapshots of the friend
of man, (meaning a dog)
And every photograph you plan,
To get the best results you can,
Use Johnson Chemicals.
|
Johnson Jingle No ??
AP magazine 26th May 1954
For pictures at your journey's
end,
Or portraits of your dearest friend,
And all those snaps you ought to send,
Use Johnson Chemicals.
|
|
|
|
Johnson Jingle No 87
from PhotoGuide magazine October 1954
For country scenes with lovely
skies,
And snapshots made at Kensal Rise,
Or prints you hope will win a prize,
Use Johnson Chemicals.
|
Johnson Jingle No 88
from PhotoGuide magazine November 1954
For cherry blossom in the spring,
Or seagulls gliding on the wing,
And more or less just anything,
Use Johnson Chemicals.
|
Johnson Jingle No ??
from AP magazine 10th November 1954
Success can seldom be delayed,
When once the rules are all obeyed,
The finest Photographs are made,
With Johnson Chemicals.
|
|
|
Johnson Jingle No 94
from AP magazine 1st December 1954
"Why are your prints
so clean and bright?"
I asked a chap the other night,
His answer quickly put me right,
Use Johnson Chemicals.
|
Johnson Jingle No 95
from AP magazine 8th December 1954
If you desire to gain success,
With pictures for the public press,
Then always - Oh! But you can guess!
Use Johnson Chemicals.
|
Johnson Jingle No 115
from AP magazine 11th January 1956
For snaps you've made at London
Zoo,
Or Hampton Court, the Tower or Kew,
Give every film its proper due,
With Johnson Chemicals.
|
|
 |
|
 |
